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Your 'Ironic' Joke Will Come Back to Haunt You

The fortunate among us don’t use Twitter at all, which undoubtedly bodes well for their peace of mind. But it also means they’re missing out on a major front in the modern culture war. And if you aren’t one of those compelled to dive repeatedly into the service’s vortex of misinformation and perpetual outrage, you missed out on the rise and fall of a particular villain who came to dominate social